Jaime Ruiz Sierra (Spanish, b. 1996) is a filmmaker & photographer whose commercial work is connected with his main passions: music, fashion and food.

Jaime has been exploring new ways to represent contemporary proposals through visual media on digital platforms.

In 2019, he participated in a round table discussion at ALCINE Fest titled It’s a Trap! Music video and urban music, alongside David Camarero (Vampire), Sofía Frames (La Vendición), and Lolita G. The event, curated by HJ Darger, highlighted Jaime as a key figure in audiovisual creation within the national urban genre.

He studied Audiovisual Communication at UCM and Cinematography at Efti (Madrid).